The Merchants of Cool

    A documentary on the marketing of pop culture to Teenagers.
    Documentary
    History
    Music
    • Runtime: 55 minutes
    • Release Date: February 27, 2001
    The Merchants of Cool
    Douglas Rushkoff
    The Merchants of Cool
    Christina Aguilera
    The Merchants of Cool
    Greg Berlanti
    The Merchants of Cool
    Jessica Biel
    The Merchants of Cool
    Adam Carolla
    The Merchants of Cool
    Fred Durst
    The Merchants of Cool
    Malcolm Gladwell
    The Merchants of Cool
    Carson Daly
    The Merchants of Cool
    Tom Green
    The Merchants of Cool
    Jimmy Iovine
    The Merchants of Cool
    Jimmy Kimmel
    The Merchants of Cool
    Jamie Madrox
    The Merchants of Cool
    Mark Crispin Miller
    The Merchants of Cool
    Monoxide Child
    The Merchants of Cool
    Neal H. Moritz
    The Merchants of Cool
    Robin Quivers
    The Merchants of Cool
    Dave Sirulnick
    The Merchants of Cool
    Britney Spears
    The Merchants of Cool
    Howard Stern